What is visual communication? There are four main types of communication we use on a daily basis: Verbal (spoken), nonverbal (body language), written and visual. Visual communication is the act of using photographs, art, drawings, symbols, sketches, charts and graphs to convey information. Written communication is often included in signage. Some signs have no written […]
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Visibility of signs Every design choice in the design and construction of a sign has an impact on visibility, attention-grabbing ability, and readability. And every decision on how a sign is designed and built and where it is located can diminish the visibility and its effectiveness to communicate the intended message. Letter height is also
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Sign symbols Some signs are displayed as symbols and don’t have any words – these symbols represent something that most people will understand – regardless of their native language. Universal sign symbols You see them every day when you go to the restroom, cross the street, or look at a map. International symbols are intended
Signage – what’s its purpose? Signs have become a cornerstone of modern society and are found in various sizes, shapes and colours. It might seem obvious, but most people take signs for granted. If you removed all signs from any city it will affect aspects of human life. Therefore, it’s important to understand the advantages and
Evolution of signage Signage is defined as any kind of visual graphics created to display information to a particular audience. The sign making industry has evolved since the earliest signs in 3000 BC. Seventy-five years ago, the International Sign Association (formerly known as NESA) was founded. From the “tavern bush” to personalised digital signage, see just how
Evolution of signage – brief introduction Read More »